Surge in European igaming affiliate M&A continues
There’s been a surge of mergers and acquisitions in the internet gaming and affiliate sphere over the last two years, and one company that has made news recently is Better Collective of Denmark. The company announced yesterday that they have acquired the Pull Media network, dramatically expanding their presence in the tightly regulated French market. The company stated that they plan to use the assets of the newly acquired company to expand their reach into further Southern European territories, with Italy the most obvious.
Before purchasing Pull Media, Better Collective most recently acquired the German language website, WebbPortal and CasinoLounge, a UK focused casino review site.
Pull Media, based in Paris and founded in 2010, runs and develops a network of websit…
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